The Lab
Tools built for
the way you work
Each tool solves one specific problem — clearly, quickly, and without making you feel like you need a degree to use it.
🎁 It's free
The Website Copy Checklist
Free
Dip your toes in — this one's on us. Go page by page and find out exactly what's missing from your website copy, and what to fix first.
- ✓ Page-by-page website copy checklist
- ✓ Clear yes/no checks — no guesswork
- ✓ Pinpoints exactly what's missing
- ✓ Tells you what to fix first
Unlimited use
The Website Copy Coach
$17
$27
Beta price
Paste your website URL and get honest, section-by-section feedback on your copy — specific to your industry, your ideal client, and your actual goals.
- ✓ Analyzes up to 6 key sections of your site
- ✓ Scores each section with findings and actionable fixes
- ✓ Includes suggested rewrites for weak copy
- ✓ Tailored to your industry and business context
Buy once · Use forever
Unlimited use
SEO Audit Tool
$17
$27
Beta price
Enter any URL and get a full, AI-powered SEO audit in seconds — scored by category with plain-English explanations and a prioritized action list.
- ✓ Analyzes any public web page
- ✓ 7 scored categories + overall grade
- ✓ Top 3 priority actions to fix today
- ✓ No copy-pasting or tech skills needed
Buy once · Use forever
Unlimited use
The Social Remixer
$27
$47
Beta price
Turn one piece of your existing content into platform-ready copy for Instagram, LinkedIn, Pinterest, and more.
- ✓ Paste a blog post, email, or caption — get up to 7 formats back
- ✓ Platform-aware tone, length, and structure
- ✓ IG carousels, email subject lines, Threads posts, and more
- ✓ One-click copy per output
Buy once · Use forever
Unlimited use
The Caption Crafter
$27
$47
Beta price
Generate 5 platform-ready social captions from a single idea — with different hook styles for Instagram, Facebook, and LinkedIn.
- ✓ 5 caption variations per prompt
- ✓ Platform-aware tone, length, and structure
- ✓ Multiple hook styles to choose from
- ✓ One-click copy
Buy once · Use forever
Best value
The Full Lab Bundle
Copy Coach
SEO Audit
Social Remixer
Caption Crafter
The Full Lab Bundle
$67
$97
Beta price
Every tool in the lab at one locked-in price. Buy once and use all four tools as many times as you want, forever.
- ✓ All 4 CheerLab tools included
- ✓ Save $30 off the regular bundle price
- ✓ One access code per tool — yours to keep
- ✓ Instant access · no subscriptions ever
Buy once · All 4 tools · Use forever
